For this super fun brief, we were asked to research logos that needed updating and decide on one to give a bit of a makeover. Being an avid lover of science, exploration and space, and with Rocket Lab just launching their first Electron rocket to orbit, I figured they were perfect.
Rocket Lab's existing logo had great use of bold colour, simplicity and contrast - however, it was designed in 2006 and it's format was extremely wide, making it difficult to integrate into practical media such as websites, decals, merchandise etc.
I wanted to keep that bold colour palette, simplicity and rocket imagery but make it more subtle and reduce the final product into a more coherent and useable format.
Final logo redesign implemented in context